The legend of IndioLoco started on the 6th of January of 2002 in Nikki Beach,by is creator Michael Martin, continuing every Sunday from 10:00 p.m. to 5:00 a.m. IndioLoco is as close as you can get to Ibiza here in Miami. The only difference is, there’s no closing date here, the party keeps going all year long.

There has been an air of mystery about this party from the start. Much of it has to do with the mystical nature of the music which projects the power. Some of this mystery is merely semantic. On the surface this music is about dance and energy.
Every Sunday is like a warfare and the medicine man is DJ Cedric Gervais who decides how long the crowd will keep dancing. He is the producer of the songs, ‘Burning’, ‘Rock to the Beat’, ‘Talking About the Revolution’, and also the remix of ‘Stillness of Heart’, and ‘Believe in Me’ of Lenny Kravitz. The tribes clothing is designed by Therese Wantani, who mystifies us using a Native American Indian style.

The ceremony takes place in the camp (VIP), where the tribe performs dances believed to contain spiritual energy. Springing from dreams and visions into dancing form, the mysterious potion provided by the liqueur sponsor is obtained at the IndioLoco bar with a sacred coin. IndioLoco can be described in a few words: dreams, visions, euphoria, and heaven.

Michael Martin

I discovered Miami in April of 1993. The winter before that I was in St. Marteen West Indies managing a restaurant in Marigot, but the nightlife on the island was very poor. After a few months I decided to go party inMiami Beach. At this time there were only a few clubs but the energy was there, I would never imagine it was like that all year long.
That year I went back to French Riviera always in the night business in Juan Les Pins for the fourth year. By September I was back in America, but this time in the west coast. I decided to go to California to experience the nightlife, only I lasted a few months because I was obligated to go back to France to give service in the military. I only had to spend seven months in the Air Force in French Riviera running the officers’ restaurant. In the summer of ‘94 I was back working in Juan Les Pins . In October I was decided to go back to Miami, but an opportunity was presented to me in Australia.
There I started managing an Italian restaurant “Firenze” in Perth Western Australia. Then for a few months I went to the Gold Coast to explore the nightlife between Surfer Paradise, Sidney, and Melbourne. In June of ‘95 I’m back in French Riviera. Then left for Miami in October where I felt at home right away. The nightlife was so incredible that I saw myself out every night. That November I started working in the restaurant “St. Tropez” in Ocean Drive, where I managed for two years until it was sold. During these two years I went out nearly every night. I befriended Eric Omores who was the owner of Bash and in September of ‘97 asked me to run their vip. The club was the most popular club in the beach, so for two years I took care of a lot of celebrities.
In the summer of ‘99 I decided to go on my own when Timothy Hogle, Michel Delvack and Robert Vinokur asked me to partner up with them in the opening of the nightclub “Goddess”. Before the opening we organized the party in Tantra on Monday nights. After a few months of working together, three of us decided to sell our shares to Timothy Hogle. In November of 2000 Eric Omores was planning the opening of “Pearl Restaurant and Champagne Lounge” after his success with Nikki Beach Nightclub, so he asked me to help with their marketing as well as running the lounge. After more than a year working in Pearl, I decide to create my own partie and in January 2002 I start INDIOLOCO in nikki beach every Sunday which became the wildest party in south beach ; soon in france,spain,ibiza and differente city in the US.

Special thanks to Cedric Gervais for his one and a half years of residency at Nikki Beach and we will see him in future Indioloco parties in a city near you!

Yannick Alessio

International public relation and partner in Europe.

I discovered Miami for the first time in September 1998 where I was astonnished by the nightlife scene, it was something incredible, and what was even more interesting is that the party there never stopped. It seems that people there couldn't get enough of parting.I started to work for the first time in Miami in January 1999 at Jimmy’s, that's why I decided when I went back to France in the French Riviera where I was managing with my family a restaurant and a private beach since 1995 that my future was in the Clubbing industry. I had the opportunity to work at the Opera during Summer 1998 in Cannes, one of the wildest club I have ever been too in my entire life, therefore when I went back to Miami in 2000 to persue a career as a model, I also looked for ideas that could help me to develop my own Club. It is then that I discovered Nikki Beach for the first time and knew that is was something special. During Summer 1999, I was working at the Paradisio Palm Beach in Cannes, one the biggest outdoor club ever built. After their closing during that season, I assumed the position of public relations at the Opera again. In 2000 and 2001, I started to work for a multi-Club owners company called “ The Daltons” at Loft where I assumed the position of Public relations at the end of the season. Since 2002 when I was doing some personnal investments in Real State, I realised that an opportunity was given to me and I took my chances and decided to become one of the partners of the biggest Club in the French Riviera called “LOVE”, more than 2000 people coming every night throughout the season. It gave me the opportunities throughout the “Cannes Film Festival”, one of the biggest event in the world, to meet with the biggest celebrities and also the wealthiest persons on the planet, creating an elite of VIP people on my guest list. Therefore when I came back to Miami in August 2003 to finish my degree in Business international, Mickael Martin not only gave me the opportunity to achieve a partnership with Indioloco in Europe, but also to take care of the international public relations of his parties which for me are the wildest parties of South Beach. He has been succesfull in creating an ambiance that I have never been able to see anywhere else...